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Visit San Francisco’s Super Bowl City and NFL Experience

Visit San Francisco’s Super Bowl City & NFL Experience

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The Super Bowl may be at Levi’s Stadium, located within walking distance of Hilton Santa Clara, but you don’t need to shell out for a pricey ticket (if any are still left), then brave the traffic, an intense security presence and crowds to enjoy this moment in football lore, you can visit Super Bowl City and the NFL Experience instead.

Super Bowl City and the NFL Experience open Saturday, January 30 and run through Super Bowl Sunday. Activities on the first day will topped off by the re-lighting of the beloved Bay Lights on the Willie L. Brown Jr. Bay Bridge.

Super Bowl City

This free-to-the-public fan village is located in San Francisco’s Justin Herman Plaza on the Embarcadero. For those who are unfamiliar with the area, this place is at the foot San Francisco’s storied Market Street. Super Bowl City not only features family-friendly activities for football lovers of all ages, it’s within walking distance to the Ferry Building Marketplace on the city’s revitalized waterfront.

The marketplace is filled with epicurean delights ranging from picnic classics like artisan bread from Acme Bread Company and delicious cheese from Cowgirl Creamery’s Artisan Cheese Shop & Sidekick to an amazing selection of Sozai (meals made up of many small dishes) at Japanese delicatessen and sushi bar, DELICA. With one stop here, you will be easily refueled and ready to hit the Fan Energy Zone back at Super Bowl City.

Designed to celebrate the Bay Area’s leadership in technology and innovation, the Fan Energy Zone is made up of three different but interlinked areas:

  • The Fan Dome: A 40-foot tall dome where fans become players as they step into interactive games where they play as digital avatars on giant screens. Player movements are replicated by motion sensors that light up the dome.
  • The Fan Wall: Think of it as the largest and smartest big screen TV ever! This 50-foot wide by 15-foot tall video wall displays leader boards and stats from the Fan Energy Zone games, user-generated content, social media visualizations and live video feeds from around Super Bowl City.
  • The Fan Stage: The live area of the Fan Energy Zone, performances, celebrity appearances and autograph signings happen here.

NFL Experience

If Super Bowl City isn’t enough football-themed fun for you, then you’ll want to get over to the NFL Experience at the Moscone Center. Billed as pro football’s interactive theme park, the NFL Experience not only celebrates football history, according to the website, it also includes:

  • Interactive games that allow you to pass like a pro or take a shot at kicking a game-winning field goal
  • The NFL PLAY 60 Zone for experiences tailored to the youngest NFL fans
  • Opportunities to meet past and present NFL players, including autograph sessions
  • Historic displays including the opportunity to get an up-close look at all past Super Bowl championship rings and a photo opportunity with the one Vince Lombardi Trophy
  • Retail therapy in the NFL Shop, complete with the largest offering of official NFL limited-edition Super Bowl 50 merchandise and the latest in authentic NFL products

You’ll be close to all the action at Super Bowl City and the NFL Experience by staying at Hilton San Francisco Union SquareParc 55 San Francisco, or Hilton San Francisco Financial District.


One important location note: Although Levi’s Stadium is the home of the San Francisco 49ers, it is actually located in Santa Clara, about 45 miles south of San Francisco.

Getting to the stadium: Ticketholders are encouraged to take public transportation or Uber to get in and out of the area. Parking will be scarce. Refer to the Super Bowl site for more information regarding transportation.

Super Bowl 50 - Levi's Stadium

While Super Bowl City and the NFL Experience are in San Francisco, Super Bowl 30 will be held at Levi’s Stadium in Santa Clara.

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Kristine lives in Mountain View, California, where she is the mother of a gifted girl athlete and a special needs charmer. Like almost everything in her house,…

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